Chipotle’s Continuing Battle For Survival

In the latest book, Sunday on the Hill, we talked about the survival challenges that have faced Chipotle during the past year, the result of contaminated fresh food products that caused illness for their customers.  Chipotle Mexican Grill, Inc. missed their earnings expectations last Tuesday, evidence that they have yet to fully respond to the earlier norovirus outbreaks as well as the latest instance that struck during the summer.

Clearly, Chipotle’s management is having difficulty finding a consistent and effective approach to the difficulties.  Perhaps the resolution lies in convincing Amazon to buy them – that solution worked well for Whole Foods!

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