Consultants to telecom companies working on the 5-G launch, tell us that the companies are planning on appealing to the public’s emotions to convince them to embrace the new technology:
“They have to transform how people live and work – there’s emotion in that story” they say. I say that that sounds pretty scary – what if people like the way they live and work already – who’s to tell them they must change – ? Well, the telecom companies, clearly. The fifth generation technology (5G) is expected to amplify wireless speeds and power. And, rather than just relying on laying out the facts of the price and functionality of their plans, they’ve been working since 2017 to devise ads that help them sell it, from an emotional perspective. The first of those ad campaigns, in 2017, laid out how 5G technology would power robotic surgery, ease traffic congestion and control pollution – and I’m sure they must have mentioned cure all deadly diseases somewhere in there, as well. The latest airings of the emotive approach was a Super Bowl Sunday ad that showed the role of Verizon Communications in helping first responders to save football players’ lives. Verizon spokesman Diego Scott has said, “There will be a lot less ads about the technology itself and a lot more about what people can do with that technology and/or the experiences they can have with Verizon.” Really – I’d far rather hear about the technical aspects of the technology – I think most people can figure out for themselves what they’ll do with it – or not – once they know the details. The WSJ has reported that, “As the [telecom] industry’s role in everyday lives continues to increase, the telecom giants are positioning themselves as tech companies rather than just phone and internet providers.” Again, that’s scary – just when people are trying to figure out how best to control tech companies, we’ll have even more of them to contend with. Sprint offers their two cents’ worth: “The transition is from a seller of talk, texts and data to a company that delivers the technology of the future, making it easy to understand and easy to subscribe (emphases supplied).” So, the gist of it is that, you’re just supposed to hear and see them tell you how wonderful this all will be for your lives, and then you’re supposed to jump on the band wagon – or subscribe. That’s the operative word. If they’re planning to control traffic congestion and pollution, I’d say that they’re planning on having those subscribers be the guinea pigs, just like Facebook has. They will therefore do the same kind of manipulations – having the subscribers sign up to endorse the “good causes” that they tout and participate in them by providing their data and their willingness to stamp out those nasties like congestion and pollution – by, what – ? – turning folks in that drive too far or too frequently or have too many Amazon deliveries – ? And, then, they’ll use the public’s (“the subscribers“) personal data accumulated in whatever ways the telecom giants choose. If it’s important enough to them to go to so much extra effort and trouble to change their ways of advertising, it should be important enough to the public to be very wary of that same sales process!
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