MILLENNIALS AND AUTO SELLING

auto sales

Working at auto dealerships as a car salesman doesn’t seem to be steadily attractive to millennials. Even though 60 percent of hires at auto dealers have been millennials in recent years, the staying power of this age group hasn’t been strong.

For one thing, it takes a lot of effort to be successful in selling cars – and, since car salesmen are paid on commission, selling cars means the difference between a healthy paycheck and a skinny one.  Millennials, who aren’t necessarily strong in their people skills (having spent all of their early years not communicating in person but via the computer) will realistically face difficulty in this field, which requires strong interpersonal skills to bring off salesmanship success.  Add to this the fact that the millennial generation carries more debt than any previous generation, and one can understand why there tends to be brisk turnover after one year, among millennial workers employed at car dealerships.  But, think about it – what causes young people to be carrying heavy debt loads – ?  The answer is that they have gone to university and funded their education through loans, the repayment of which often extends for years into their futures.  So, a basic question to ask is why were these particular young people attending university in the first place – clearly their courses of study weren’t sufficiently strong enough to foster their securing an adequate professional job and/or the courses of study were adequate but the students weren’t.  Any way you look at it, there’s a large body of former students, carrying a large debt load, who should have been dissuaded from attending university and, instead, directed toward a trade school or other avenue that would have left them debt free and with job possibilities similar to those that they now face (that is, modestly-paying work) but with great debt.  Let’s start to rethink education and begin to realize that we should not foist university study upon everyone – it actually is NOT the best approach to life’s work for a great number of young people.  Being happy in one’s work is the optimum solution for everyone’s life – being pushed into courses of advanced study and thereby greatly disappointed is not the best approach to finding a good work fit that will sustain today’s youth both monetary and emotionally throughout their lives.

MILLENNIALS AND AUTO SELLING

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