SWEETENING THE CONSUMPTION

General Mills Inc., Kellogg Co., Post Holdings and other producers of cereal and breakfast products are turning around practices of the recent past, where “healthier” versions of cereal were touted.  That effort has failed to generate appropriate sales levels, thus the cereal producers are embracing earlier practices that included higher sugar content in their cereals.  The WSJ heralds it as “Taste is King Again.”  Although I steadfastly seek cereal products for our family that have very little sugar added (that is, for example, Rice Krispies – great for a quick snack any time during the day), I would agree that it’s long-since time for all of us to start purchasing and consuming the products that please us and those that add benefit (taste-wise and/or nutrition-wise) to our meals, and, by extension, to our days.

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