RIVALS RELATE: BEST BUY AND AMAZON TEAM UP

Amazon and Best Buy have initiated an arrangement whereby these traditional rivals have agreed to form a partnership to sell TVs that are powered by the Amazon Fire TV operating system, which includes Toshiba sets and Best Buy’s Insignia brand. ┬áBest Buy will offer the Amazon-powered sets in its stores and become the exclusive merchant of these TVs on Amazon.com. That sounds like a business “win-win.”

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