CHARTING A NEW COURSE FOR VW

I talked about Volkswagen extensively in the book, THE BLAIR RULES: A STRATEGIC GUIDE TO ORGANIZATIONAL CHANGE MANAGEMENT.  An update to the saga that has gone on for at least a decade at VW is that Herbert Diess has recently been named Chief Executive Officer.  Diess, a former BMW AG executive, has plans to revamp the company by turning up the pressure, moving faster and closely aligning the company’s big volume brands – Volkswagen, Skoda and Seat – in order to cut costs and boost productivity.  He explains the process as “An evolution; not a revolution.”

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